Founders
Chaim Fetter
Chaim, a Dutch social entrepreneur, philanthropist, and scholar of psychology with familial roots in Indonesia—where his grandparents and father were born—embarked on his entrepreneurial journey at the age of six and went on to establish his first e-commerce venture at seventeen. Motivated by a visit to Indonesia and a profound commitment to social impact, he co-founded the Peduli Anak Foundation in 2006. Subsequently shifting his focus to IT ventures, Chaim launched Jualo.com, a prominent marketplace platform in Indonesia, which he later sold to Carro Singapore.
Bjørn Dudok van Heel
Bjørn is a serial entrepreneur with a passion for bridging cultures. Beyond the Peduli Anak Foundation, he founded various consumer ventures across Emerging Asia. With degrees in law and business, Bjørn is actively involved in the dynamic (alumni) networks of Harvard Business School and YPO. He also holds the position of Vice President of the Harvard Business School Club for the GCC region, encompassing the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman.
Martina Natratilova
Experienced Director of HR, foster mother, and master in English, passionate about empowering children from underprivileged backgrounds to achieve their dreams. Also a yoga guru and education specialist skilled in nonprofit management, translation, publications, primary education, volunteer coordination, and proposal writing.
Agus Mulyono
As a dedicated lawyer and entrepreneur, Agus (Indonesian) has over 15 years of experience in designing and executing project plans for various commercial ventures and charity organizations across rural Indonesia. He holds a bachelor’s degree in law (LLB) from UNIZAR University Mataram.