Founders

Chaim Fetter

Chaim, a Dutch social entrepreneur, philanthropist, and scholar of psychology with familial roots in Indonesia—where his grandparents and father were born—embarked on his entrepreneurial journey at the age of six and went on to establish his first e-commerce venture at seventeen. Motivated by a visit to Indonesia and a profound commitment to social impact, he co-founded the Peduli Anak Foundation in 2006. Subsequently shifting his focus to IT ventures, Chaim launched Jualo.com, a prominent marketplace platform in Indonesia, which he later sold to Carro Singapore.

Bjørn Dudok van Heel

Bjørn, an intrepid serial entrepreneur of Dutch heritage, excels in bridging diverse cultures. In addition to founding the Peduli Anak Foundation, he has successfully founded three Asian consumer businesses. With an educational background in both law and business, Bjørn remains actively involved in the vibrant (alumni) communities of Harvard Business School and YPO. He also serves as Vice President of the Harvard Business School Club of the GCC (Middle East).

Martina Natratilova

Experienced Director of HR, foster mother, and master in English, passionate about empowering children from underprivileged backgrounds to achieve their dreams. Also a yoga guru and education specialist skilled in nonprofit management, translation, publications, primary education, volunteer coordination, and proposal writing.

Agus Mulyono

As a dedicated lawyer and entrepreneur, Agus (Indonesian) has over 15 years of experience in designing and executing project plans for various commercial ventures and charity organizations across rural Indonesia. He holds a bachelor’s degree in law (LLB) from UNIZAR University Mataram.